Played a key role in defining product goals, aligning UX with business strategy, and enhancing Merch.com's position in the branded merchandise space.

Designed and iterated on complex flows, such as automated fulfillment, product catalog management, and logistics integration for global brands.

Developed a robust design system to standardize UI components, reducing inconsistencies across the platform and enabling faster product iteration.

Conducted in-depth user interviews with corporate clients, identifying pain points and designing solutions that improved order management efficiency.

Partnered with analytics teams to A/B test features, leveraging insights to refine user flows and enhance engagement.

Worked with engineering, marketing, and leadership teams to prioritize and execute features that increased Merch.com’s revenue and client retention.

Ensured seamless cross-device usability with a mobile-first approach for both B2B clients and internal teams.

Analyzed heatmaps and user behavior to refine key touchpoints, leading to a smoother user journey.

Worked closely with engineers to implement design components, ensuring pixel-perfect execution and usability standards.

Delivered high-converting UI/UX designs for SaaS platforms, e-commerce, fintech, and healthcare industries.

Successfully completed 40+ projects with a 100% Job Success Score and $40K+ earned, ensuring client satisfaction.

Created scalable design systems, improving brand consistency and development efficiency for multiple clients.

Designed dashboards, mobile apps, and landing pages that enhanced user engagement and increased conversions.

Collaborated with startups and enterprise clients, translating business goals into seamless user experiences.

Optimized UX through research, A/B testing, and user behavior analysis, resulting in measurable improvements.

Provided end-to-end UI/UX services, from wireframing to high-fidelity prototypes, streamlining product development.

Developed pixel-perfect, responsive interfaces ensuring usability across web and mobile platforms.

Guided clients on best UX practices, enhancing product usability and customer retention.

Led the end-to-end UI/UX design for Kruzee, transforming it into the second most popular driving school in Canada and expanding into the US market.

Designed and optimized onboarding screens, user flows, and journeys to enhance accessibility and ease of use for new learners.

Minimized user pain points by refining the booking process, leading to a 40% increase in customer engagement through intuitive design enhancements.

Developed a scalable design architecture that facilitated over 10,000 user bookings within the first six months post-launch.

Conducted extensive user research and usability testing with 500+ participants, improving lesson scheduling efficiency and reducing average booking time by 30%.

Spearheaded the creation of a seamless, user-friendly experience for both students and driving instructors, enhancing platform usability.

Collaborated with cross-functional teams to ensure a smooth handoff of high-fidelity prototypes to developers, ensuring design consistency.

Implemented data-driven UX improvements through A/B testing, optimizing conversion rates and increasing sign-up efficiency.

Crafted a cohesive brand identity across web and mobile interfaces, reinforcing Kruzee’s credibility as a leading driving education platform.

Designed intuitive UI/UX for diverse client projects across industries such as Fintech, Healthcare, Transportation, and Web3.

Created wireframes, prototypes, and high-fidelity designs to bring client visions to life while ensuring usability and accessibility.

Collaborated with developers to streamline design handoff and improve implementation efficiency.

Worked on multiple web and mobile applications, focusing on enhancing user experience and interface aesthetics.

Contributed to the creation of design systems and reusable components to ensure consistency across various projects.

Assisted in user research and testing to validate design decisions and improve product usability.

Refined design workflows and documentation to improve project efficiency and team collaboration.

Gained hands-on experience in working with international clients and understanding cross-cultural design needs.